Local florist retail shop.
Meksu Florist is a small flower shop located in Shah Alam, Selangor, Malaysia.
Their sales increased by 4X since starting ecommerce website.
Increasing and maintain monthly order number while reducing google ads costs by 5% each quarter.
I setup, run, monitor, optimise and scale their google ads campaign for florist shop.
Challenge
Before my involvement, Meksu Florist had no website. Starting with a fresh website, they faced the challenge of building brand recognition and achieving high returns on a modest ad spend.
Strategies Implemented
- Highly Convertible Ecommerce Website: Build and run a website using shopify.
- Targeted Google Search Ad Campaigns: Leveraged detailed targeting to reach audiences actively looking for fresh flower bouquet within shop radius.
- Optimized Ad Copy: Crafted compelling ad copy that highlighted the exclusivity and quality of Meksu Florist flower arrangements.
- Budget Management: Focused on efficient budget allocation to maximize initial low spends while aiming for high returns.
Results
Within just 20 months (August 2020 – March 2022), Meksu Florist achieved over a 7.5X return on ad spend (ROAS). This result was accomplished by generating substantial profits from a minimal ad budget.
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