Tuition centre.

Robitah Tuition Centre is an independent tuition centre started from home based since 2019.

I setup, run, monitor, optimise and scale their meta ads campaign for tuition centre.

Challenge

Before my involvement, Robitah Tuition Centre (RTC) did their own meta ads campaign. They get a lot low quality leads meaning leads that far away from RTC, parents searching for online tutor and foreigners randomly message.

Strategies Implemented

  • Copywriting: Crafted compelling ad copy that highlighted the location of RTC.
  • Ad creative: Testing and optimised ad creative highlighting the location, programme offers and facilities provided by RTC.
  • Localised ad within 5km: Leveraged detailed targeting to reach parents actively looking for tuition centre within 5km radius.
  • Budget Management: Focused on efficient budget allocation to maximize initial low spends while aiming for high returns.

Results

Within just 5 months (January 2026 – Mei 2026), RTC had 11.45% conversion rate. 96 leads and 11 new students. This result was accomplished by generating substantial new students from a minimal ad budget.

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